Project Description


On the occasion of Milan Fashion Week 20/21, HERE Fashion Hub opened its doors to three young fashion talents winners of the HERE Creative Minds competition, a competition that has welcomed more than 40 international adhesions, including fashion exponents system, creatives from the best Italian fashion universities and members of the HERE for Designers community. 

The designers who exhibited their collections were: 

Andrea Lambiase. Founder and Creative Director, Andrea Lambiase is inspired by the fluidity of Zaha Hadid’s architectural lines, intersecting continuous research on matter and form, ranging between science, physics and technology resulting in a creative and unexpected, unique product. 

ZerobarracentoZerobarracento’s outcome is a capsule collection of zero-waste products. The Head Designer, Camilla Carrara, proposes a project with low environmental impact that reflects an intense research on current sustainable innovations and an attention to detail that reveals a sophisticated taste in line with the luxury sector, integrating sustainability as an added value of every one of his creations. 

AA Gold. MAXI OVER, the first fashion collection of the German brand AAGold, reflects the goal of evolving contemporary fashion by meeting the environmental needs of today and tomorrow. The designers Arnol and Verena focus on integrating the principles of zero-waste and inclusiveness to plan a unisex and one-size collection with a view to sustainable fashion. 

Invited brand: DassùYAmoroso. “The freedom to be proud of what we are without barriers and fears” is the creed of this cheeky Italian brand. Founded in 2015 by the passion of the two Head Designers, from the beginning the brand has been characterized by a sensitive approach to topics such as genderfluid and individuality. Their collection reflects the intention of being a point of reference for anyone who wants to express their uniqueness in an unconventional way.