After a long period of health emergency and lockdown, the fashion industry slowly restarts with events. From September, the first physical events after the pandemic will begin. Milan will hold Milano Unica, Micam, TheOneMilano e White Show. For the occasion of resumption of the events, Confindustria Moda has launched the hashtag #strongtogether. In that way, fashion industry players can share their lockdown experiences and reinforce the Made in Italy. Micam asked the Ministry of Foreign Affairs for swabs with quick results for worldwide buyers. This is one of the many initiatives that the trade fair organizations are carrying out.

Milano Unica

On 8-9 September, Milano Unica, a reference for the textile and accessories sector, will take place at Rho Fieramilano. A kermesse in which the major and most significant Italian and European producers participate, together with Japanese and Korean Observatories. The goal is to foment the market, providing buyers with innovative products. There will be 200 exhibitors, half of the previous events.

Milano Unica


Promoted by Assocalzaturifici and leader in the footwear sector, Micam will occur from September 20 to 23. The Executive Director, Tommaso Cancellara, estimates 50-55% of the Italian presence compared to previous editions. More than 500 companies are already confirmed for the 89th edition and about 5000 international buyers are expected to come, mainly from Italy and Europe. Integrated with Micam, TheOneMilano combines information and business in a single location, allowing buyers and companies to create commercial relationships. Both events will take place in Fiera Milano Rho.

Micam Milano

White Show

With more than 550 brands and 27.000 visitors, White Milano is a buyer-oriented fair for the most influential international players in the industry. The event will take place in Zona Tortona from 24 to 27 September. A unique blend of creativity, accessibility, and research capable of offering a complete range of fashion products. With each edition, White stands out as a receptacle for ideas and services that go beyond any concept of seasonality and gender.

White Show

China is also looking for a fresh start

With borders closed until December 31, China is also trying to resume the event’s agenda. Focused on intelligent design, green design, service design, and future development trends of industrial design, the Hebei International Industrial Design Week will take place in China in September. However, only people who are already based in China will be able to physically follow Hebei fair. HERE Fashion Hub Creative Director and Founder, Elena Raho, will virtually participate in the event. During the event, the final result of GIDA will be announced.

Shenzhen Industrial Design Profession Association (SIDA) is a nonprofit organization and the first Chinese association joining World Design Organization. They aim to be an innovation integrator for the full industry chain under the concepts of Cloud­Platform, Globalization, and Branding. Promoted by SIDA, the Goldreed Industrial Design Award(GIDA) is an international design prize driven by globalization, specialization, and market orientation, dedicated to designers, studios, companies, universities, and institutes from all countries and creative fields. Since July, the invited jurors are evaluating the projects. The winners’ announcement will be done in September, during the Hebei International Industrial Design Week.

Hebei International Industrial Design Week