Milano Fashion Week closed on Sunday and, in this last season, the collections were all about seduction. Sensuality, sex, and the body were the main topic of discussion, expressing the desire of people to get physical again after Covid.
Instead, what about sustainability? The last UN Climate Report was conclusive and alarming: “The fashion industry needs to halve its emissions by the end of the decade to meet global climate goals”. Surprisingly, sustainability as one of the main themes of the global crisis wasn’t talked about by the very known and big fashion brands.
On the other side, emerging brands did. A new generation of designers with new bold visions are finally taking control.
Supported by The Camera Moda Fashion trust of Italy, Vitelli presented their Spring Summer 22 womenswear collection. A hippie sustainable knitwear collection, which combines abstract fabric elements with experimental knits and loosely-hung thread.
Likewise, Luisa Spagnoli presented her first show in Milan Fashion Week, representing freedom and optimism in her collection, a story of an independent woman with an adventurous spirit who embarks herself on a dreamy journey through vibrant landscapes, says Spagnoli. She used certified sustainable upscale fabrics with prints, embroideries, and jacquard motifs recreated a charming New Mexico-style courtyard inside the historic Palazzo Isimbardi.
Last but not least, Roberto Di Stefano, for its SS22 collection, presented warm and bright colors, fringes, weaves, raffia, and rhinestones, adapting them in the minimal style of the brand. Regarding the materials, the brand produces 100% vegan, plant-based, and cruelty-free lines. For the SS22 collection, Di Stefano used Desserto material, totally sustainable, high performing, and resistant texture, woven natural squared juta, and recycled cotton linings.
We can’t talk about fashion without talking about sustainability and, emerging brands are the ones that have understood this.
By Andrea Padilla