Market insights

Gathering relevant data is crucial for companies to successfully do business in a foreign market.
Data allows you to gain a deeper understanding of your target market, customer`s needs, wants, and purchasing behaviors. This will help you to identify business opportunities and stay ahead of the competition.
We understand that every company is unique, and that's why we offer tailored research services to meet the specific needs of each client. Our team of experts uses a variety of research methods, including surveys, focus groups, and data analysis, to gather the information you need to succeed.

Consumer Insights

We can help a business understand why their target market prefers one particular brand over another, what motivates their purchasing decisions, or what their pain points are.
This information is valuable in developing effective marketing strategies and positioning the business to better meet the needs of its target market.

Market Analytics

We collect, analyze, and interpretate data to gain insights into market trends, competitor activity, and industry dynamics.
Market analytics can help a business understand the size and growth potential of a particular market, identify trends and opportunities, and understand the competitive landscape.
By having a deep understanding of their target market, businesses can make data-driven decisions that improve their chances of success.


Surveys (online, e-mail, and chat bot) are useful to gather data on consumer preferences for a particular product, their level of satisfaction with a brand, or their buying behaviors.
The questions included in a survey are carefully crafted to gather specific information about a particular topic.
We make sure to use a representative sample of the target population and to follow local laws and regulations regarding data privacy and security.

Did you know that in China...

Gen Z are the first fully digital native generation and they are often considered to be more frugal and savvy with their money than previous generations and are more focused on building their careers and saving for the future. However, like Millennials, they tend to prioritize experiences and services, such as travel, food, sport and entertainment, over physical goods.
Gen Z generation (born 1997-2012)
Millennials are often considered to be the first digital natives and are seen as being more tech-savvy and open to new technologies and experiences. They prioritize experiences over material possessions and are generally more conscious of environmental and social issues.
Millennials (born 1981-1996)
The vast majority of Chinese citizens do not hold passports, meaning that they are unable to travel abroad and can only spend their money within the borders of China. This presents a significant opportunity for western brands looking to tap into the Chinese market.
Chinese citizens without passport